Search Engine Optimizer

Page Ranking tool

Search Engine Positioning Tool "THE SERPS TOOL!"

Search Engine Optimization - How It Works

Keyword Suggestion Tool

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Search Engine Optimization

2008-06-02T05:28:00.001-07:00


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2008-06-02T05:27:00.000-07:00

Keyword:
Your Url:
Page depth:

Here the Given tool is useful to your Search engine positioning (SERPS) on Yahoo, Google, All The Web. MSN and Hotbot. How does my SERPS Tool work? Its simple, just enter your keyword/keyword phrase into the "Keyword" submit box, then enter your URL (Website Address www.yourdomain.com) into the field labeled "Your URL" and finally specify the "Page Depth" this variable tells the spider how far to go page wise before giving up tryign to find your rank. If you are not in the serps within "X" specified pages then the message "There is no information for your query" will come up. It doesn't really mean there is no information for your serps, it just means that you don't rank for that keyword within your specified page depth.

2008-06-02T05:22:00.000-07:00

If you follow the trade press and other experts, and there is a great deal of material, you will find that three items combine to most assure that search engines will discern the keywords you want applied to a page. These elements are the page title, the text on the page, and the text of the link going to that page. These are the BIG THREE, the eHoly Trinity of search engine Optimization.

The title is a standard tag found in the head section of an html - or web page - file. This text can be read in the window frame for the internet browser and is also displayed as the link name in search engine results.

The text can be displayed within a large variety of tags within the body section of the html file. It is important that there be text one way or another, sites with emphasis on design may render text into images, and in this case alternatives must be found to make the text accessible to the search engines.

The link text is the most often overlooked of the BIG THREE. How often do you still see the words click here? Most search engine ranking algorithms follow a logic which equates link text with actual content. In other words if the link says click here the search engine believes the page is about clicking here, but if the link says Benny Hinn Ministries - from Living Word, then, as far as the search engines are concerned, the page probably has something to do with - you guessed it, Living Word and Benny Hinn Ministries.

Below you will find additional examples. Remember that sometimes the title will contain more than just the keywords pages and the target audience, you are targetting. These examples show how title, text and link text have been so ordered to indicate the content of theat least in search terms.

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One other important aspect of search engine success is your link strategy - or how you get other sites to link to your site. Links from other sites to your site are important in the first place for discovery, secondly for relevance, and finally for importance - three terms used widely in the discussion of search engine ranking.

The aggregate inbound links from other sites are key indicators, at least to search engines, of how important your site is. You may have the best information available on office furniture in Washington DC but unless other sites link to yours, the search engines will make the determination that your site is unimportant. All other things being equal, search engines will rank your more important competitors pages ahead of yours. Fortunately, there are a number of ways the search engines themselves can help with inbound links.

An Internet Marketing Case Study of the work completed for our first and longest running customer Exquisite Surfaces gives more examples.

Discovery is the process by which search engines find new pages. The search engines use robot web crawlers which go out periodically to all the pages the search engine already knows about (frequency based on importance!) and collects the latest information on that page (since pages change over time). Among other items they collect are the links on the page. The links are compared to the list of known pages and any unknown pages are put into another queue (based on the importance of the referring page!) to be crawled by the robot.

How relevant is any given page to the requested search? Relevance really ties together all the strands of search engine optimization work. A page is relevant if the link text indicates other sites label it as relevant, if it is important (i.e. trusted), and if the page title and text indicate the page has contents specifically about those keywords.

Are you ready to start getting more leads now?

2008-06-02T05:16:00.000-07:00

Keyword suggestion tips

Choosing the right keywords is critical for a success of a website. Target the wrong keywords and you have lost. There is pure gold hidden in less competitive keyword combinations and variations. Here are some more keyword suggestion tips for your success:

Start your research with more general terms. Let's say your website is about widgets. Type in "widgests" into our keyword suggestion box and study the results. Write down all results that are somehow relevant for your website.
Dig for more specific keywords. Based on the list you have just created, do a search for every keyword combination (let's say "red widget", "discount widget" and so on) and write down the new keyword combinations. It makes no sense to search for those new terms as you would not get anything new.
Now think about synonyms that people might search for like "buy widgets" and "purchase widgets". Do a research for them too.
Now you should have a decent list of relevant keywords. Optimize your pages for them. Create new pages optimized for the missing keyword combinations and link to them from your existing pages.
If you are serious about keyword research, we suggest to sign up for Keyword Discovery. You will be able to search their huge database of terms that people search for. Here are just some of their advantages:
- Search for keywords and get hundreds of keyword combinations
- Search for related terms (like if you enter "golf", you will get "tee time", "tiger wood" etc !)
- Search for common misspellings
- Check the popularity of all search terms
- Find the balance between the total number of competing web pages for each search engine, and popularity of the search term. Then attack the niches!
- Keyword Research
- Industry Keywords
- Spelling Mistake Research
- Seasonal Search Trends
- Related Keywords
- KEI Analysis
- Keyword Density Analysis
- Domain Researcher Tool
- Wordtracker™ Comparison
All of these tools will bring you a lot of targeted traffic relevant to your website. Trust us - you will get your investition back in no time.

You can take advantage of this information to:
- Optimize the content of your web pages and your meta tags
- Maximize your pay per click campaigns
- Take traffic away from your competitors

And if you like our keyword popularity tool, please support us and place a link to Self SEO http://www.keyworddiscovery.com/search.html


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2008-06-02T04:22:00.000-07:00

Making the Most of Your Content for Blended Search in Website Marketing

In the first part of this article, I talked about the ways in which Google’s Universal Search (and other search engines’ blended search) changes the equation for SEO. I tried to get you thinking about what you’re currently doing with your content, and the changes you can make. In this part, I’ll cover that subject in more detail, and talk about using social media to promote your site. Discuss (1)

2008-06-02T04:10:00.000-07:00

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.

The initialism "SEO" can also refer to "search engine optimizers", terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize. source code of a site, SEO tactics may be incorporated into web site development...