Monday, June 2, 2008

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Sulit.com.ph - Buy and Sell Philippines (Free Classified Ads)

Search Engine Positioning Tool "THE SERPS TOOL!"





Keyword:
Your Url:
Page depth:

Here the Given tool is useful to your Search engine positioning (SERPS) on Yahoo, Google, All The Web. MSN and Hotbot. How does my SERPS Tool work? Its simple, just enter your keyword/keyword phrase into the "Keyword" submit box, then enter your URL (Website Address www.yourdomain.com) into the field labeled "Your URL" and finally specify the "Page Depth" this variable tells the spider how far to go page wise before giving up tryign to find your rank. If you are not in the serps within "X" specified pages then the message "There is no information for your query" will come up. It doesn't really mean there is no information for your serps, it just means that you don't rank for that keyword within your specified page depth.

Search Engine Optimization - How It Works







If you follow the trade press and other experts, and there is a great deal of material, you will find that three items combine to most assure that search engines will discern the keywords you want applied to a page. These elements are the page title, the text on the page, and the text of the link going to that page. These are the BIG THREE, the e
Holy Trinity of search engine Optimization.

The title is a standard tag found in the head section of an html - or web page - file. This text can be read in the window frame for the internet browser and is also displayed as the link name in search engine results.

The text can be displayed within a large variety of tags within the body section of the html file. It is important that there be text one way or another, sites with emphasis on design may render text into images, and in this case alternatives must be found to make the text accessible to the search engines.

The link text is the most often overlooked of the BIG THREE. How often do you still see the words click here? Most search engine ranking algorithms follow a logic which equates link text with actual content. In other words if the link says click here the search engine believes the page is about clicking here, but if the link says Benny Hinn Ministries - from Living Word, then, as far as the search engines are concerned, the page probably has something to do with - you guessed it, Living Word and Benny Hinn Ministries.

Below you will find additional examples. Remember that sometimes the title will contain more than just the keywords pages and the target audience, you are targetting. These examples show how title, text and link text have been so ordered to indicate the content of theat least in search terms.

One other important aspect of search engine success is your link strategy - or how you get other sites to link to your site. Links from other sites to your site are important in the first place for discovery, secondly for relevance, and finally for importance - three terms used widely in the discussion of search engine ranking.

The aggregate inbound links from other sites are key indicators, at least to search engines, of how important your site is. You may have the best information available on office furniture in Washington DC but unless other sites link to yours, the search engines will make the determination that your site is unimportant. All other things being equal, search engines will rank your more important competitors pages ahead of yours. Fortunately, there are a number of ways the search engines themselves can help with inbound links.

An Internet Marketing Case Study of the work completed for our first and longest running customer Exquisite Surfaces gives more examples.

Discovery is the process by which search engines find new pages. The search engines use robot web crawlers which go out periodically to all the pages the search engine already knows about (frequency based on importance!) and collects the latest information on that page (since pages change over time). Among other items they collect are the links on the page. The links are compared to the list of known pages and any unknown pages are put into another queue (based on the importance of the referring page!) to be crawled by the robot.

How relevant is any given page to the requested search? Relevance really ties together all the strands of search engine optimization work. A page is relevant if the link text indicates other sites label it as relevant, if it is important (i.e. trusted), and if the page title and text indicate the page has contents specifically about those keywords.

Are you ready to start getting more leads now?

Keyword Suggestion Tool

Keyword suggestion tips
Choosing the right keywords is critical for a success of a website. Target the wrong keywords and you have lost. There is pure gold hidden in less competitive keyword combinations and variations. Here are some more keyword suggestion tips for your success:
  1. Start your research with more general terms. Let's say your website is about widgets. Type in "widgests" into our keyword suggestion box and study the results. Write down all results that are somehow relevant for your website.

  2. Dig for more specific keywords. Based on the list you have just created, do a search for every keyword combination (let's say "red widget", "discount widget" and so on) and write down the new keyword combinations. It makes no sense to search for those new terms as you would not get anything new.

  3. Now think about synonyms that people might search for like "buy widgets" and "purchase widgets". Do a research for them too.

  4. Now you should have a decent list of relevant keywords. Optimize your pages for them. Create new pages optimized for the missing keyword combinations and link to them from your existing pages.

  5. If you are serious about keyword research, we suggest to sign up for Keyword Discovery. You will be able to search their huge database of terms that people search for. Here are just some of their advantages:

    • Search for keywords and get hundreds of keyword combinations
    • Search for related terms (like if you enter "golf", you will get "tee time", "tiger wood" etc !)
    • Search for common misspellings
    • Check the popularity of all search terms
    • Find the balance between the total number of competing web pages for each search engine, and popularity of the search term. Then attack the niches!
    • Keyword Research
    • Industry Keywords
    • Spelling Mistake Research
    • Seasonal Search Trends
    • Related Keywords
    • KEI Analysis
    • Keyword Density Analysis
    • Domain Researcher Tool
    • Wordtracker™ Comparison

    All of these tools will bring you a lot of targeted traffic relevant to your website. Trust us - you will get your investition back in no time.

    You can take advantage of this information to:

    • Optimize the content of your web pages and your meta tags
    • Maximize your pay per click campaigns
    • Take traffic away from your competitors

And if you like our keyword popularity tool, please support us and place a link to Self SEO http://www.keyworddiscovery.com/search.html






























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Making the Most of Your Content for Blended Search in Website Marketing





In the first part of this article, I talked about the ways in which Google’s Universal Search (and other search engines’ blended search) changes the equation for SEO. I tried to get you thinking about what you’re currently doing with your content, and the changes you can make. In this part, I’ll cover that subject in more detail, and talk about using social media to promote your site. Discuss (1)



Powerset Launches as Wikipedia Tool in Search Engine News






Powerset says it can deliver on a promise originally made by Ask Jeeves: namely, if you ask it a simple question, it will answer. This trick calls for software with the ability to understand the meaning of words, something even Google's engineers find challenging to create. With Powerset's technology in open beta, though, we can see for ourselves how well it works. Discuss (1)



Getting Creative with Content for Universal Search in Website Marketing






Google and the other search engines have begun mixing in more than just text-based results in their web searches. You can still perform specific searches for videos, images and blogs, but thanks to Google’s Universal Search, you can also find them in general results. How does this affect your SEO strategy? Discuss (3)



Basic SEO: Tricks and Tips in Search Optimization






I wrote an article recently about what search engines hate the most when they are combing through a site, trying to decide whether or not to index it. Well, hate was probably too strong a word. It should have been more along the lines of what search engines find annoying. This article, on the other hand, will delve into what they truly hate – namely, when web developers try to trick them. We will then get into ways to add content to your site. Discuss (9)


Yahoo: Busy as Usual in Search Engine News





With all eyes focused on the probably-abandoned (?) takeover attempt from Microsoft, it's easy to forget that business as usual went on at Yahoo. And boy, has the venerable search engine been busy. In this article I will relate just a few things Yahoo has accomplished. It might reassure the skeptics that the company still has some life in it. Discuss (1)



Navigating Your Way into Your Visitors` Hearts in Search Optimization






I hate getting lost, whether it’s on the road or online. Guess what? So do your visitors. Just as we expect to see signs on the road to help us find our way, there exist “rules of the road” for web site navigation design. Break these at your peril. Discuss (4)



Creating SEO-Friendly Content in Search Optimization






Creating SEO-friendly content is by no means an easy task. Today’s Internet is chock-full of spectacular visuals, offering everything from streaming video to big, glossy-looking pictures. But take away all those special fonts and brightly-colored links and do away with the embedded noises and flashing banner ads, and you’re left with just the backbone of the Internet, the one thing which holds it all together: plain, simple content. Creating SEO-friendly content is a hassle, an ongoing process, a chore…and the only way to make your pages popular. Discuss (2)



Trends to Note in the Search Industry in Search Engine News






Every so often it helps to take a step back from your industry so you can figure out where it is and where it’s going. The search industry is no exception. I’ve spotted some interesting issues and trends that I’d like to share with you. Finding a way to make use of these trends could help you in the long term. Discuss (8)



Book Review: The Open Brand in Website Promotion






Written by Kelly Mooney and Nita Rollins, The Open Brand: When Push Comes to Pull in a Web-Made World takes a look at the evolution of Web 2.0 and its effect on marketing. It is a wake-up call to companies trying to manage their brands the old-fashioned way. Its message: change your attitude to meet the new reality or get left behind. Discuss (1)


Microsoft Gives Up on Yahoo Takeover Bid in Search Engine News





In a move that caught many observers by surprise, Microsoft CEO Steve Ballmer walked away from his bid to purchase number two search engine Yahoo. The move ended three months of dramatic maneuvering on the part of both companies. Nevertheless, the rampant speculation continues. Discuss (1)


Network Solutions: Unethical SEO in Search Optimization





Network Solutions displays a real talent for tripping itself up with unethical behavior. Sometimes it gets caught and called on the conduct quickly, as happened when it engaged in domain name tasting. Other times, though, it can continue for months before enough people catch on to make a real stink. Discuss (12)


Searchme: Most Visual Search Engine Yet? in Search Engine News





Visual search engines try to show us that there’s a better way to search than by looking at 10 links with snippets on a page and making an educated guess. Most try to say that they’re more intuitive. Searchme really is. Keep reading to find out more. Discuss (6)


Basic SEO: What Search Engines Hate in Search Optimization





In my last article, I went over a few of the things that search engines love. Now, I'll finish up the discussion with an article on what they absolutely hate, which includes everything from clutter to cookies. So if you're in the mood to build a website, grab your pen and paper and start taking notes, because this article will offer some of the most important tricks of the trade.

Search Engine Optimization



Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.

The initialism "SEO" can also refer to "search engine optimizers", terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTMLdesign. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize. source code of a site, SEO tactics may be incorporated into web site development...