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Making the Most of Your Content for Blended Search in Website Marketing In the first part of this article, I talked about the ways in which Google’s Universal Search (and other search engines’ blended search) changes the equation for SEO. I tried to get you thinking about what you’re currently doing with your content, and the changes you can make. In this part, I’ll cover that subject in more detail, and talk about using social media to promote your site. Discuss (1)

Powerset Launches as Wikipedia Tool in Search Engine News Powerset says it can deliver on a promise originally made by Ask Jeeves: namely, if you ask it a simple question, it will answer. This trick calls for software with the ability to understand the meaning of words, something even Google's engineers find challenging to create. With Powerset's technology in open beta, though, we can see for ourselves how well it works. Discuss (1)

Getting Creative with Content for Universal Search in Website Marketing Google and the other search engines have begun mixing in more than just text-based results in their web searches. You can still perform specific searches for videos, images and blogs, but thanks to Google’s Universal Search, you can also find them in general results. How does this affect your SEO strategy? Discuss (3)

Basic SEO: Tricks and Tips in Search Optimization I wrote an article recently about what search engines hate the most when they are combing through a site, trying to decide whether or not to index it. Well, hate was probably too strong a word. It should have been more along the lines of what search engines find annoying. This article, on the other hand, will delve into what they truly hate – namely, when web developers try to trick them. We will then get into ways to add content to your site. Discuss (9)

Yahoo: Busy as Usual in Search Engine News With all eyes focused on the probably-abandoned (?) takeover attempt from Microsoft, it's easy to forget that business as usual went on at Yahoo. And boy, has the venerable search engine been busy. In this article I will relate just a few things Yahoo has accomplished. It might reassure the skeptics that the company still has some life in it. Discuss (1)

Navigating Your Way into Your Visitors` Hearts in Search Optimization I hate getting lost, whether it’s on the road or online. Guess what? So do your visitors. Just as we expect to see signs on the road to help us find our way, there exist “rules of the road” for web site navigation design. Break these at your peril. Discuss (4)

Creating SEO-Friendly Content in Search Optimization Creating SEO-friendly content is by no means an easy task. Today’s Internet is chock-full of spectacular visuals, offering everything from streaming video to big, glossy-looking pictures. But take away all those special fonts and brightly-colored links and do away with the embedded noises and flashing banner ads, and you’re left with just the backbone of the Internet, the one thing which holds it all together: plain, simple content. Creating SEO-friendly content is a hassle, an ongoing process, a chore…and the only way to make your pages popular. Discuss (2)

Trends to Note in the Search Industry in Search Engine News Every so often it helps to take a step back from your industry so you can figure out where it is and where it’s going. The search industry is no exception. I’ve spotted some interesting issues and trends that I’d like to share with you. Finding a way to make use of these trends could help you in the long term. Discuss (8)

Book Review: The Open Brand in Website Promotion Written by Kelly Mooney and Nita Rollins, The Open Brand: When Push Comes to Pull in a Web-Made World takes a look at the evolution of Web 2.0 and its effect on marketing. It is a wake-up call to companies trying to manage their brands the old-fashioned way. Its message: change your attitude to meet the new reality or get left behind. Discuss (1)

Microsoft Gives Up on Yahoo Takeover Bid in Search Engine News In a move that caught many observers by surprise, Microsoft CEO Steve Ballmer walked away from his bid to purchase number two search engine Yahoo. The move ended three months of dramatic maneuvering on the part of both companies. Nevertheless, the rampant speculation continues. Discuss (1)

Network Solutions: Unethical SEO in Search Optimization Network Solutions displays a real talent for tripping itself up with unethical behavior. Sometimes it gets caught and called on the conduct quickly, as happened when it engaged in domain name tasting. Other times, though, it can continue for months before enough people catch on to make a real stink. Discuss (12)

Searchme: Most Visual Search Engine Yet? in Search Engine News Visual search engines try to show us that there’s a better way to search than by looking at 10 links with snippets on a page and making an educated guess. Most try to say that they’re more intuitive. Searchme really is. Keep reading to find out more. Discuss (6)

Basic SEO: What Search Engines Hate in Search Optimization In my last article, I went over a few of the things that search engines love. Now, I'll finish up the discussion with an article on what they absolutely hate, which includes everything from clutter to cookies. So if you're in the mood to build a website, grab your pen and paper and start taking notes, because this article will offer some of the most important tricks of the trade.